Campaign of the week - PinkStinks

What a great campaign: pinkstinks:

PinkStinks is a campaign aimed parents and their daughters.

Our campaign will:

• Inspire, motivate and enthuse girls about the possibilities and opportunities open to them
• Improve girls’ self esteem and confidence, raise their ambitions and ultimately improve their life chances
• Provide an alternative to the culture of celebrity which is based on reality and will empower girls to say ‘no’ to pink!

Our campaign highlights the issues. Our project Cool to be me is where we provide an alternative and start to make the change. Using the best in design, writing, interactivity and content, we will use the power of the web and multi-media to challenge the norm. We will credit our audience with the intelligence which they deserve to credited with. We will engage with girls ... and boys ... to give them something real and cool to aspire to be.

Includes a blog: PinkStinks: the campaign for real role models and a facebook group: Facebook | PinkStinks - The campaign for real role models.

One thing they do need though is some suggestions for a whole range of great role models in the Church. I know many and so do many of you so lets suggest some to them.

Hat Tip: We Mixed Our Drinks: Real Role Models.

Comments

[Hannah]

Really glad to be spreading the message of PinkStinks via my post :) Such a positive reaction from many people!