A big snip from Girls Gone Anti-Feminist — In These Times
Some, myself included, have referred to this state of affairs and this kind of media mix as “postfeminist.” But I am rejecting this term. It has gotten gummed up by many conflicting definitions. And besides, this term suggests that somehow feminism is at the root of this when it isn’t— it’s good, old-fashioned, grade-A sexism that reinforces good, old-fashioned, grade-A patriarchy. It’s just much better disguised, in seductive Manolo Blahniks and a million-dollar bra.
Enlightened sexism is feminist in its outward appearance (of course you can be or do anything you want) but sexist in its intent (hold on, girls, only up to a certain point, and not in any way that discomfits men). While enlightened sexism seems to support women’s equality, it is dedicated to the undoing of feminism. In fact, because this equality might lead to “sameness”—way too scary—girls and women need to be reminded that they are still fundamentally female, and so must be emphatically feminine.
Thus, enlightened sexism takes the gains of the women’s movement as a given, and then uses them as permission to resurrect retrograde images of girls and women as sex objects, still defined by their appearance and their biological destiny.
Consequently, in the age of enlightened sexism there has been an explosion in makeover, matchmaking and modeling shows, a renewed emphasis on breasts (and a massive surge in the promotion of breast augmentation), an obsession with babies and motherhood in celebrity journalism (the rise of the creepy “bump patrol”), and a celebration of “opting out” of the workforce.
Feminism thus must remain a dirty word, with feminists (particularly older ones) stereotyped as man-hating, child-loathing, hairy, shrill, humorless and deliberately unattractive lesbians. More to the point, feminism must be emphatically rejected because it supposedly prohibits women from having any fun, listening to Lil’ Wayne or Muse, or dancing to Lady Gaga, or wearing leggings. As this logic goes, feminism is so 1970s—grim, dowdy, aggrieved and passé—that it is now an impediment to female happiness and fulfillment. Thus, an amnesia about the women’s movement, and the rampant, now illegal, discrimination that produced it, is essential, so we’ll forget that politics matters.
Because women are now “equal” and the battle is over and won, we are now free to embrace things we used to see as sexist, including hypergirliness. In fact, this is supposed to be a relief.
Thank God girls and women can turn their backs on stick-in-the-mud, curdled feminism and now we can jiggle our way into that awesome party. Now that women allegedly have the same sexual freedom as men, they actually prefer to be sex objects because it’s liberating. According to enlightened sexism, women today have a choice between feminism and antifeminism, and they just naturally and happily choose the latter because, well, antifeminism has become cool, even hip.
The whole article is a must read. A significant challenge for us today.