Marketing to your own team – (37signals) -> for Churches

They can come over as arrogant and over confident in their own abilities. But this post Marketing to your own team – (37signals) applies directly to Churches:
When you start cutting corners, customers can’t always tell. But employees usually can. And that can be just as bad.
Think of this in terms of Love, Worship, of Bible Study, of Prayer, of Discipleship (in every form), of Giving, of Service, of Inclusion …
Have we cut corners? 

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